"You Love our Dental" Campaign
This unique campaign became a key part of the successful marketing of the new bundled vision and dental product.
![](https://cdn.myportfolio.com/1b92510c92b2fc0e4095f89289107ddc/06246329-5d8a-4da9-a303-c0bbdc9c07e3_rw_1920.jpg?h=3c2b3072423d7fc4a2be811c3fc1de36)
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This postcard introduced the new bundled product with hand lettering that created a warm, inviting tone. On the back, the more technical aspects of the product are illustrated by iconography.
![](https://cdn.myportfolio.com/1b92510c92b2fc0e4095f89289107ddc/9db89335-ace9-4e14-8ff8-f202294b8334_rw_1920.jpg?h=f3873edf1b063d0f902b4ebff088e437)
![](https://cdn.myportfolio.com/1b92510c92b2fc0e4095f89289107ddc/837b9611-cb18-4dc9-bbfe-d855cb7e756a_rw_1920.jpg?h=67113bd1f0154c2d0b72e013a9facb59)
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Based on the postcard layout, the design of the Common Bond campaign then spanned across multiple platforms.
![](https://cdn.myportfolio.com/1b92510c92b2fc0e4095f89289107ddc/49649f34-52d0-44f8-9539-5aca4939f947_rw_1200.jpg?h=ca777eee6e3727603719b823af264c31)
![](https://cdn.myportfolio.com/1b92510c92b2fc0e4095f89289107ddc/36286653-fdfc-4ed8-8604-e4085d883b63_rw_600.jpg?h=b625e4839d99a2445121343fbf12334d)
![](https://cdn.myportfolio.com/1b92510c92b2fc0e4095f89289107ddc/b8481ea8-4933-4ba3-acae-f27da28621f7_rw_600.jpg?h=f33b916c8539253f9a726d6e795d7a70)
![](https://cdn.myportfolio.com/1b92510c92b2fc0e4095f89289107ddc/09869513-670b-4a21-a30d-2150b9074ffa_rw_600.jpg?h=589ec8b596403489d498d6b82e1afa9a)
![](https://cdn.myportfolio.com/1b92510c92b2fc0e4095f89289107ddc/119b89b7-ad76-46f6-8137-4245f928e686_rw_600.jpg?h=acdfce7fe04e80aac153d665ab2d4ea5)
The Common Bond print campaign later segmented down into a "Love is in the Air" email campaign.