"You Love our Dental" Campaign
This unique campaign became a key part of the successful marketing of the new bundled vision and dental product.
This postcard introduced the new bundled product with hand lettering that created a warm, inviting tone. On the back, the more technical aspects of the product are illustrated by iconography.
Based on the postcard layout, the design of the Common Bond campaign then spanned across multiple platforms.
The Common Bond print campaign later segmented down into a "Love is in the Air" email campaign.