H.E.R x FXPT
This is a custom brand identity for FX Physical Therapy. Here we explored refreshing the look and feel of their H.E.R program, an online and in-person community dedicated to holistic health for women in the physical therapy space.
The comprehensive brand identity allows for greater range and added flexibility when designing for social assets.
With the inclusion of a more masculine script, there is a tonal visual balance; representing the balance of performance-based programming with women’s healthcare.