Hoot Espresso
This conceptual package design project reinvents a mascot for late night espresso brews.
![](https://cdn.myportfolio.com/1b92510c92b2fc0e4095f89289107ddc/dd8b1709-ce8a-4e6e-b0cb-07c2b394607e_rw_1920.jpg?h=fb1f6f465bbcbf8c6d0e0b2feaea2250)
![](https://cdn.myportfolio.com/1b92510c92b2fc0e4095f89289107ddc/6fab0470-a038-424a-8df0-8c037939e1da_rw_1920.jpg?h=37a9dff49ca10a29926cbef018ae3f6b)
![](https://cdn.myportfolio.com/1b92510c92b2fc0e4095f89289107ddc/54dd4a35-f972-4000-bd6d-b4969f08f61e_rw_1920.jpg?h=e00a2e582079ef771b8b28759c681296)
![](https://cdn.myportfolio.com/1b92510c92b2fc0e4095f89289107ddc/23b5028b-77e3-4b3a-bbcb-ac772053a755_rw_1920.jpg?h=c9125a4696073f58a7694da3d1327d44)
Each Hoot flavor is distinct and vibrant and as such, each flavor profile is illustrated by an equally distinct owl and vibrant color palette.
![](https://cdn.myportfolio.com/1b92510c92b2fc0e4095f89289107ddc/27d41e24-c910-42d4-99e6-ddc59cba4593_rw_3840.jpg?h=04786eb30be5216328e64dd9a22984fb)
Although each flavor remains distinct in the applied color combinations and featured illustrations, the brand remains consistent in it's visual vibrancy and tone.