The New Momentum Investor was the first iteration of a weekly email newsletter that helped to inform the retail investor of the recent changes in the cryptocurrency market. The name later changed to "The Moonshot Investor."

Proposed logo option

After recognizing the target demographic would be more of the type of person who frequents the reddit financial subthreads, the name of the newsletter later changed to "The Moonshot Investor" and went through several creative iterations.

Proposed option v1

Proposed option v2

Proposed option v3

Proposed option v4

Final approved logo.

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