The New Momentum Investor was the first iteration of a weekly email newsletter that helped to inform the retail investor of the recent changes in the cryptocurrency market. The name later changed to "The Moonshot Investor."


Proposed logo option

  
After recognizing the target demographic would be more of the type of person who frequents the reddit financial subthreads, the name of the newsletter later changed to "The Moonshot Investor" and went through several creative iterations.


Proposed option v1


Proposed option v2


Proposed option v3


Proposed option v4


Final approved logo.

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