Nema
nêma: the Greek word for ‘yarn’ or ‘thread’
This fun conceptual branding project focused on a creating a distinctive and quirky wordmark for a tailor with Greek roots in textile and fine fiber arts.
![](https://cdn.myportfolio.com/1b92510c92b2fc0e4095f89289107ddc/5f80869e-b735-405b-9e13-4740c3b6cd96_rw_1200.jpg?h=30e01cb800f341b51743dfc330e5171f)
![](https://cdn.myportfolio.com/1b92510c92b2fc0e4095f89289107ddc/9c86f5a3-c282-4d8f-ab36-c7a3a7784cff_rw_1200.jpg?h=efb57c9a650541f8cf1213085b6af632)
![](https://cdn.myportfolio.com/1b92510c92b2fc0e4095f89289107ddc/0a3f4dec-22ab-4255-ad9d-555c7b48e561_rw_1200.jpg?h=5fa415eff5eca7a0914e5086e8536d08)
![](https://cdn.myportfolio.com/1b92510c92b2fc0e4095f89289107ddc/6ddbe601-d840-4fbc-9bfb-4724da1a6324_rw_1200.jpg?h=4ec1e5ebdf6e17e18e7fdf0ad5cf01eb)
![](https://cdn.myportfolio.com/1b92510c92b2fc0e4095f89289107ddc/191215a4-683c-471f-8ab2-9d8adc0ae229_rw_1200.jpg?h=1b8ae807f56ae1e95d369bbea5a7b054)
An early iteration of Nema
![](https://cdn.myportfolio.com/1b92510c92b2fc0e4095f89289107ddc/750a763c-c3b0-4132-aa0a-078c13e4cd5c_rw_1200.jpg?h=9fb676263b67d965ee68632c5993d4ef)
![](https://cdn.myportfolio.com/1b92510c92b2fc0e4095f89289107ddc/c4a174a3-b65d-4439-a980-7ffa21b2c60f_rw_1200.jpg?h=cba6efb0d23c98ac0285d507b123fee9)
![](https://cdn.myportfolio.com/1b92510c92b2fc0e4095f89289107ddc/6e823834-62ac-4ae6-8d81-89f9d7544471_rw_1200.jpg?h=da2802816c1fa266d87cbe3acf1d81c8)
![](https://cdn.myportfolio.com/1b92510c92b2fc0e4095f89289107ddc/20d0d533-388d-4094-b2e6-5c064bd4b7c8_rw_1200.jpg?h=a69f3bf94edb4493a7af93fe2dfe29a7)
![](https://cdn.myportfolio.com/1b92510c92b2fc0e4095f89289107ddc/96b134ae-19fb-456a-98be-db320946815f_rw_1200.jpg?h=a61c99b23aedbb2f346b2c3de4ac5e25)
This concept was largely driven by exploring the visual language of the geometric forms found in early Greek textiles. Initially I played around with the idea of frames and pulling in more classical Grecian color hues. Ultimately this felt a bit too rigid for the broader brand identity.