nêma: the Greek word for ‘yarn’ or ‘thread’

This fun conceptual branding project focused on a creating a distinctive and quirky wordmark for a tailor with Greek roots in textile and fine fiber arts.
An early iteration of Nema 

This concept was largely driven by exploring the visual language of the geometric forms found in early Greek textiles. Initially I played around with the idea of frames and pulling in more classical Grecian color hues. Ultimately this felt a bit too rigid for the broader brand identity.
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