This suite of fin-tech software was built for options-based traders in mind. The tool helps individual investors place put & sell trades all while incorporating an editorial component in select services.
Together the franchise's individual logos work to establish consistency through typography and a cohesive color palette. Since a user may be a subscriber to one or multiple services, it was important to visually show how they are related as a franchise, but distinct from one another as individual products.
Infinite Income Loop is the editorial only component of the franchise. With no direct access to the tool, IIL provides in-depth options-based insights, delivered as a email newsletter subscription once a month.
Constant Cash Flow is the more premium tier of the franchise. With limited access to the tool, subscribers still receive daily editorial emails. "A trade a day" is the unofficial slogan for this product. And with 365 touch points in the inbox a year, CCF lives up to it's name.
Options360 is the most robust tier of the franchise. By subscribing, users get access to the tool in addition to the other two editorial newsletters affiliated with the franchise.
These rejected design options have a more fin-tech look and feel, but the color palette remains consistent. And in these designs it's easy to see how they still relate to one another.