Options360
This suite of fin-tech software was built for options-based traders in mind. The tool helps individual investors place put & sell trades all while incorporating an editorial component in select services.
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Together the franchise's individual logos work to establish consistency through typography and a cohesive color palette. Since a user may be a subscriber to one or multiple services, it was important to visually show how they are related as a franchise, but distinct from one another as individual products.
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Infinite Income Loop is the editorial only component of the franchise. With no direct access to the tool, IIL provides in-depth options-based insights, delivered as a email newsletter subscription once a month.
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Constant Cash Flow is the more premium tier of the franchise. With limited access to the tool, subscribers still receive daily editorial emails. "A trade a day" is the unofficial slogan for this product. And with 365 touch points in the inbox a year, CCF lives up to it's name.
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Options360 is the most robust tier of the franchise. By subscribing, users get access to the tool in addition to the other two editorial newsletters affiliated with the franchise.
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These rejected design options have a more fin-tech look and feel, but the color palette remains consistent. And in these designs it's easy to see how they still relate to one another.