The masthead redesign features an angled all-cap treatment to suggest an energetic tone. In addition, a mountain peak carves out the negative space within the Leader as a nod to the outdoor recreation industry.
In the feature article, images tell a majority of the story. The flow of these images allows for a visual break from the copy heavy sections while imbuing the article with an emotional tone.
For shorter articles, compelling images and flexible layouts allow for more direction of the viewers eye throughout the spread.