Trade Cycles
This product by TradeSmith is a newly renamed version of Timing by TradeSmith. It's the same tool, but with a new name. And with a new name comes a new opportunity to modernize the look and feel of the brand.
![](https://cdn.myportfolio.com/1b92510c92b2fc0e4095f89289107ddc/f8981a53-5e8f-4e6b-833f-5fc9350db138_rw_3840.jpg?h=484d3b5372c8f5d13fc93c333cb73d0c)
The new logo and name reflects a more modern approach to trading based on time-based trading models. Keeping a similar color palette to what existing subscribers were already familiar with was important to the success of the newly renamed product.
![](https://cdn.myportfolio.com/1b92510c92b2fc0e4095f89289107ddc/a84f8d83-fd54-4308-b62b-e165f877ac59_rw_1920.jpg?h=9b4048cabd24b5fc7f64eb5399919922)
The progression of the logo leans towards a simpler logomark informed by a modern typeface where readability is preserved, even on the smallest of screens.