Trade Cycles
This product by TradeSmith is a newly renamed version of Timing by TradeSmith. It's the same tool, but with a new name. And with a new name comes a new opportunity to modernize the look and feel of the brand.
The new logo and name reflects a more modern approach to trading based on time-based trading models. Keeping a similar color palette to what existing subscribers were already familiar with was important to the success of the newly renamed product.
The progression of the logo leans towards a simpler logomark informed by a modern typeface where readability is preserved, even on the smallest of screens.